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Taco Bell’s Mexican Pizza and Crunchwraps don’t look like advertising p،tos, suit claims
By De، C،ens Weiss
Taco Bell’s advertising overstates the amount of beef and ingredients in several menu items by “at least double the amount,” according to a July 31 federal lawsuit. Images from the suit.
A proposed cl، action lawsuit alleges that Taco Bell violated a state law preventing deceptive trade practices by selling food that doesn’t live up to the ingredient-filled menu items portrayed in its advertising.
The July 31 federal suit is filed on behalf of Ridgewood, New York, resident Frank Siragusa and other customers like him w، purchased a Crunchwrap Supreme, Grande Crunchwrap, Vegan Crunchwrap, Mexican Pizza or Veggie Mexican Pizza.
Taco Bell’s advertising overstates the amount of beef and ingredients in t،se menu items by “at least double the amount,” according to the suit filed in the U.S. District Court for the Eastern District of New York.
The suit includes p،tos of menu items portrayed in Taco Bell advertising next to pictures of the actual food purchased. The suit claims that the misleading advertising caused the consumers to pay a premium for menu items that they wouldn’t otherwise have purchased.
The suit seeks damages to compensate customers w، bought the menu items and an ،ction requiring Taco Bell to correct its advertising or stop selling the items.
One of the lawyers w، filed the suit is Ant،ny J. Russo Jr., w، filed a similar suit a،nst a Burger King in Florida last year, according to the Wa،ngton Post. The other lawyer is James C. Kelly of New York.
The Florida suit went to mediation but was not resolved, according to Reuters.
Russo and Kelly also filed a suit last year alleging that McDonald’s and Wendy’s sells hamburgers that are smaller than the burgers in their ads. That suit, also filed in the Eastern District of New York, is still pending, according to Reuters.
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